Annual client letter
Send a personalized letter to a client reflecting on accomplishments and major events of the past year.
I want to send my client a personalized year-end letter reflecting on what we accomplished together. This workflow pulls details from the past year to create a meaningful, personal recap.
Follow these steps:
1. Pull the client's full contact record from my CRM including their name, how long they've been a client, household members, and any personal details.
2. Check my calendar for all meetings I had with this client over the past 12 months. Count the total number of meetings and identify the types of meetings (planning sessions, reviews, check-ins, etc.).
3. Review my CRM, email, and meeting notes from the past 12 months to identify:
- Key milestones reached or goals accomplished
- Life events that occurred (retirement, new grandchild, home purchase, health changes, job changes, etc.)
- Portfolio changes or investment decisions made
- Major topics discussed or planning work completed
- Financial planning updates implemented (estate plan updates, insurance changes, beneficiary updates, etc.)
- Challenges addressed or problems solved together
4. Check for any upcoming goals, priorities, or planning items for the coming year that were mentioned in recent conversations.
5. Draft a personalized year-end letter and save as a PDF. Follow these rules:
- Keep the tone warm, genuine, and personal - not templated or generic.
- Open with gratitude for their continued trust and partnership.
- Recap the year with specific details about what you accomplished together, milestones reached, and life events acknowledged.
- Reference actual meetings, decisions made, and planning work completed.
- Acknowledge any challenges they faced and how you worked through them together.
- Look ahead to the coming year with any known goals or priorities.
- Close with a personal, heartfelt message.
- Avoid overly formal or stiff language - write like you're talking to them.
- Use the following example for inspiration:
<Example>
Dear [First Name] [and Spouse Name if applicable],
As we close out another year, I wanted to take a moment to reflect on everything we've accomplished together in [Year].
[Recap of year - e.g., "We met [X] times this year, including your quarterly reviews and that planning session in [Month] where we updated your estate documents. It was wonderful to celebrate [life event - retirement/new grandchild/etc.] with you, and I'm glad we were able to [specific planning work - adjust your portfolio/increase your insurance coverage/plan for your daughter's wedding/etc.] in response."]
[Reference specific moments - e.g., "I remember our conversation in [Month] when you were concerned about [topic], and I'm pleased we were able to address that by [solution]. You also made the important decision to [major decision made], which positions you well for [outcome]."]
[Acknowledge challenges if applicable - e.g., "This year had its challenges with [challenge], but I'm proud of how we navigated that together."]
[Look ahead - e.g., "Looking ahead to [Next Year], I know you're focused on [upcoming goal/priority]. I'm excited to continue working with you on that."]
Thank you for trusting me with your financial life and for allowing me to be part of your journey. [Personal closing - e.g., "I value our relationship greatly" or "It's a privilege to work with you and your family"].
Here's to a wonderful [Next Year] ahead.
Warmest regards,
</Example>
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