Life events

401k catch-up

Remind clients turning 50 about 401(k) catch-up contribution eligibility.

Schedule
Every month on Tuesday at 5:00am

I want to remind clients when they become eligible for 401(k) catch-up contributions at age 50. This workflow identifies clients turning 50 and drafts personalized emails about maximizing their retirement savings.

Follow these steps:

1. Search my CRM for my clients whose birthdate indicates they will turn 50 years old within the next 30 days.

2. For each client identified, review their CRM record and recent notes to check:
   - Whether they're currently employed and have access to a 401(k) or similar retirement plan
   - Their current retirement savings status
   - Any previous discussions about retirement contributions

3. Draft a personalized email in my draft folder for each client. Follow these rules:
   - Keep the tone encouraging and educational.
   - Acknowledge their upcoming 50th birthday as a financial planning milestone.
   - Explain that they're now eligible for catch-up contributions to their 401(k), 403(b), or similar retirement plans.
   - Mention the current catch-up contribution limits and how this increases their total contribution capacity.
   - Emphasize the benefit of maximizing contributions if their budget allows.
   - Offer to discuss their specific situation and retirement savings strategy.
   - Use the following example for inspiration:

<Example>

Hi [First Name],

I see you'll be turning 50 soon - happy early birthday! This is actually an important milestone from a retirement savings perspective.

Starting in the year you turn 50, you become eligible for "catch-up contributions" to your 401(k) or 403(b). This means you can contribute an additional $7,500 on top of the standard contribution limit, bringing your total potential contribution to $30,500 for the year.

If you're in a position to increase your retirement savings, this is a great opportunity to accelerate your progress. Even increasing your contribution by a few percentage points can make a meaningful difference over the next 15-20 years.

I'd love to schedule some time to talk through:

- Your current retirement savings trajectory
- Whether increasing contributions makes sense for your budget
- How to maximize this opportunity strategically

Do you have time in the next few weeks for a conversation?

Best regards,

</Example>

4. Create a task for each client to follow up if they don't respond within 2 weeks.

5. Add a note to each client's CRM record documenting that the 401(k) catch-up eligibility email was sent and their 50th birthday date.

6. Send me an email with a summary of all clients turning 50 this month. Include their names, birthday date, and current employment status if known. This will serve as a notification for me to check my drafts folder to review and send the emails.

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