What your Zoom Webinars attendance report is good for

Fifty people register for a client webinar, and twenty-eight show up, but the follow-up email that goes out afterward treats all fifty the same way. The difference between someone who watched live and someone who signed up and forgot rarely gets addressed separately. Attendance data sits in Zoom the whole time, but pulling it up and doing something with it is its own extra step, which is usually where things stop.

What attendance data shows

• Who was present for the full session versus who dropped off partway through.
• Who registered and never joined at all, a different group from either of the above.
• How attendance compares across a series, if the same group gets invited to more than one session.
• Whether a specific contact you're following up with individually was there.
• How today's session compares to a past one on a similar topic, if that context is useful.

How Quin handles it

Once a webinar wraps up, Quin can pull the attendance record on request, showing who attended and who registered but didn't. Because the integration is read-only, Quin surfaces this information rather than acting on it directly, so whatever gets done with it, like a targeted follow-up to no-shows, still runs through however you'd normally send that.

Say a webinar on a new planning strategy had sixty registrants and thirty-one attendees. Asking Quin for the list of no-shows gives a starting point for a different kind of follow-up than the standard recording email, one aimed specifically at reconnecting with the people who meant to attend but didn't make it.

Why this matters

Treating every registrant the same after a webinar misses a real distinction: someone who attended live has different context than someone who registered and forgot. A generic follow-up works fine for the first group and undersells the second, who may need a nudge rather than a recap. Sending the same message to both isn't wrong, exactly. It just treats two different situations as one, and misses the chance to bring the no-shows back in a way a recording link alone won't.

Getting the most out of it

• Ask for the attendance report only after the webinar has ended. Requesting it beforehand won't return anything.
• Separate no-shows from attendees before deciding on a follow-up approach, rather than sending one message to the whole list.
• Check that registration was required for the session, since attendance tracking depends on that setting in Zoom.
• Use attendance patterns across a series to spot who's engaging consistently versus who registers and rarely shows.

Setting it up

Connect Zoom Webinars under Settings, then Integrations, using the Zoom account where Webinars is enabled. Once a session ends, ask Quin for the attendance report to see who showed up and who didn't.